From “Meaningless” to Meaningful: Your Business Transformation

In my last communication, I focused in on the importance of developing a personal mission statement that ties to “what matters”.  I also offered a couple resources to assist in developing your mission statement.  If you missed this, I encourage you to visit my blog, “The two most important days of your life are the day you were born, and the day you figured out why” – Mark Twain.

Today, I’m going to stay with the theme “what matters” a bit further as I find many attempt to gloss over the topic far too quickly.  Allow me to use a biblical story to further explain.

In the book of Ecclesiastes in The Bible, Solomon, the worlds wises, and riches man shares much wisdom that parallels the theme of “what matters”.  The book opens with:

“Meaningless! Meaningless!”
says the Teacher.
“Utterly meaningless!
Everything is meaningless.”

³ What do people gain from all their labors
at which they toil under the sun?

Again, this is a man who seemingly had everything.  Estimates are that he was making $2.8M/day and, again, had the gift of wisdom beyond imagination.  In chapter 5, Solomon states:

Whoever loves money never has enough;
whoever loves wealth is never satisfied with their income.
This too is meaningless.

Later in the book in chapter 8, Solomon hints toward the remedy of life’s unanswered questions.  He states:

So I commend the enjoyment of life, because there is nothing better for a person under the sun than to eat and drink and be glad. Then joy will accompany them in their toil all the days of the life God has given them under the sun.

Solomon, the world’s wises man, seems to be hinting toward “what matters” is not making a lot of money.  True satisfaction comes from daily joy and contentment knowing that what we are doing is part of God’s purpose for our lives.  I encourage you to read the book in its entirety knowing it’s likely not the most inspirational book as it can leave you with a bit of a feeling of “meaningless”.

So, where I’d like to leave you today is with a question.  In the past three communicatios, I’ve eluded toward business transformation can only take place when we truly know “what matters” and begin to see how what we do ties to a much larger purpose.  While I’ve used biblical concepts to articulate, studies show this is a universal truth regardless of your spiritual beliefs.

Are you experiencing true fulfillment in your daily toil?  Meaningful transformation in your life and business only begins once you reconcile with these deeply personal and profound questions of “what matters”.

In my next communications, I’ll start to transition to how we transform your business into a vehicle that allows you “the time for what matters”.  I’ll begin with a story of how your pursuit of “what matter” still must have a sustainable business model or it, too, is meaningless.  In the meantime, if you’ve taken the time to draft your personal mission statement, I’d greatly appreciate your sharing it.

Wishing you an extraordinary week aligned with “what matters.”